Spartan Race #BeUnstoppable Obstacle Survival Guide

Role: Art Director, Graphic Designer

Context

80% of Spartan Race participants were using mobile devices to sign up and track events, yet there was no mobile training resource. The marketing team wanted an obstacle training app but lacked budget and developer availability. I was challenged to find a creative, no-code solution.

Creative Solutions (Mobile Application)

Solution

We concepted and brought to life an immersive trade show experience centered on the idea of “weathering the storm.” I led the design and art direction across multiple touchpoints, from booth layout and video backdrops to physical signage and product sample integration. The highlight was the Storminator, a money-booth-style experience that placed visitors in a whirlwind of confetti. Participants raced to grab as much as they could before the timer ran out and walked away with a t-shirt, gift card, and the winner, an “I Survived the Storminator” trophy.

To support the experience, we designed looping video content and bold, atmospheric backdrops depicting wind, snow, and rain, all designed to dramatize the very conditions the product is built to withstand. The installation transformed the usual passive booth into an engaging, memorable encounter that encouraged photos, conversations, and brand recall.

Impact

  • 40% of mobile users downloaded the guide from our email campaign

  • Reduced pre-race customer service questions by ~10%

  • Praised internally as a smart, scalable solution

  • Demonstrated the power of creative thinking to overcome resource limitations

Mobile Application

Survival guide screens highlight brand consistency, expertise in layout design (efficient use of space to present a lot of information), and interactive features such as an obstacle menu, appendix, and ‘Back to Top’ navigation.