Purple Carrot
A subscription meal kit service that delivers pre-portioned plant-based ingredients to prepare healthy, sustainable meals at home.
Art Direction - Brand Identity - Digital Advertising - Promotional Print - Packaging - Merchandise - Web Design - Email
Challenge
Stand out in a competitive meal kit market
Make following a diet fun, exciting, and educational
Dispel negative conceptions of the vegan diet
Solution
Showcase the many colors and textures of food
Use bold, but approachable typography
Utilize lifestyle imagery to promote relatability and animation to catch the eye
Result
Contributed to creative go-to-market strategy and asset production for new product launches:
—resulting in a 98% increase in YoY sales, totaling $89MM+ in 2020.
—resulting to an 11% increase in YoY sales, totaling $100MM+ in 2021.
Rebrand
〰️
Rebrand 〰️
